Benefits of POPi™ technology

Since POPi™ integrates into both mobile and computer technology, it integrates into the complete life of an organization or an individual. Anytime a user sits in front of a connected computer or through an internet ready mobile device running POPi™ information is made available to them, directly and in high impact.

The aperture through which information can reach clients is now increased dramatically. For most people, e-mail or browsing has been the traditional method through which users acquire information. This is generally a minimal amount of time throughout an average person’s day. Nevertheless, the time an individual is sitting in front of a computer or with a cell phone available is exponentially more. This is the aperture of contact for POPi™ and makes our potential of our software unique. Messages can be prioritized to be delivered from one medium to the next, if not picked up by the user in the time specified.

POPi™ gives organizations a unique capability to transfer information of any size and complexity to the intended recipients.

Summary of unique capabilities and benefits of POPi™

• Information age is producing “information overload”.
• Most traditional means of corporate communication is being abused and overused.
• Large and complex file transfers are handled easily in the POPi™ environment.
• User space requirements are not a factor in message transfer. No more: “insufficient disk space”.
• POPi™ allows for the streaming of commercials or any media content messages, thereby helping organisation target groups of users.
• Furthermore, getting messages out to a large number of constituents is easy with POPi™ - simply: drag, drop and send.
• Scope of use? Anywhere where people have information to send and need tracking on the information, POPi™ can be the communication medium of choice e.g:
  1. Customer relationship management and marketing in financial services, banking and retail
  2. Advertising and marketing by corporate organisations with the customers and target market including media organisations, especially to handheld devices, mobiles and PDAs.
  3. Civil and military security related applications of POPi™ enabling “inter-operability of different communication systems” or to develop a “common operating picture” for major incidents therefore linking through (iCOP™-POPi™ integrated software) directly to civil contingency, fire and emergency management at major installations and locations like airports, shopping malls and city locations. In fact in any situation where there is a need to know that key people have received and started acted on instructions from the command/control centre relating to urgent safety and security of people, places and property, including tracking the actions of other key agencies and public authorities.
  4. Large file transfer allows for universities, colleges, schools, indeed all learning organisations to educate and train by delivering rich/media content directly to their respective digital devices hence increasing participation and VFM (value for money) from investment in education and training.
  5. Political campaigning i.e. where political organisations need to know where their support bases are located, who is reading their campaign messages and how to change, adapt and direct a campaign; and finally.
  6. Fundraisers for charities and other major causes for example arising after major natural disasters when international NGOs (non governmental organisations) need to know who is reading their campaign material and how to capture public support for a campaign financially.

Communication and Enterprise benefits

• Increased attention in a crowded market leading to increased vote share, financial support.
• A secure and cost effective modern digital channel to transmit information.
• Reduced infrastructure costs and replaces other expensive communication channels such as inbound/outbound calls, Emails, SMS.
• POPi™ can help your customers with its language translation services.
• POPi™ allows rich content information of any size (including media files, graphics, sound/video messages from Chairman/CEO, software application upgrades and so on) to be transmitted under a closed feedback loop to its employees.
• Provide full audit trial for information transmitted.
• Delivers important business related alerts directly to campaign organizers desktop/laptop/mobile therefore helping with timely action and re-action.